SERVICES / 04
When someone asks an AI who to call, be the answer.
AEO — Answer Engine Optimization — is the work of making a business citable by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Flux does it with schema and entity clarity, answer-ready content written in question-and-answer form, and consistent facts across the web. Visibility is tracked with Peec AI against a set of real, locally-qualified questions — so you can see whether the answer engines name you.
Works alone — stronger together. Install one service or the full system. Start where the leak is biggest.
Illustrative answer card. We track the real questions your customers ask.
INCLUDES
What Flux installs.
- Entity clarity: schema, consistent NAP, and unambiguous who-what-where on every page.
- Answer-ready content: question-format headings and answer-first paragraphs the engines can quote.
- An /llms.txt briefing and structured FAQ pages that speak to crawlers directly.
- A tracked prompt set: question-form, locally-qualified searches for your trade and area.
- Share-of-voice tracking in Peec AI so you see who the engines name — you or the national lead-gen sites.
VERIFIED
How the install is accepted.
Written scenarios, run before handoff. You sign the checklist or we fix the defect.
- AEO-01Every tracked prompt is documented with the engines it runs against.VERIFIED
- AEO-02Schema and FAQ markup validate on every answer page.VERIFIED
- AEO-03Peec AI tracking is live in an account you can access.VERIFIED
- AEO-04Baseline citations are recorded before changes ship, so movement is measurable.VERIFIED
TRACKED PROMPTS
The questions we measure — question-form, locally qualified.
One prompt below comes from a live tracked set for a Treasure Coast roofing client (name withheld). The others show the shape of what gets tracked. Each prompt runs against the major engines and share of voice is compared with national directories.
PROMPT / 01 · Tracked · client anonymized
“Who installs metal roofs in Stuart FL and Port St. Lucie?”
Engines: ChatGPT · Perplexity · Gemini · Google AI Overviews
PROMPT / 02 · Illustrative prompt shape
“Who's the best roof repair company in Port St. Lucie?”
Engines: ChatGPT · Perplexity · Gemini · Google AI Overviews
PROMPT / 03 · Illustrative prompt shape
“Which HVAC companies in Port St. Lucie answer after hours?”
Engines: ChatGPT · Perplexity · Gemini · Google AI Overviews
PROMPT / 04 · Illustrative prompt shape
“Who does whole-home remodels in Martin County, Florida?”
Engines: ChatGPT · Perplexity · Gemini · Google AI Overviews
CONNECTS
Works alone. Connects to the other four inside the Booked Work System.
“Who installs metal roofs near Stuart?”
For a Treasure Coast roofing company we track a set of question-form prompts across the major engines and measure share of voice against national directories. The work is making the company the clearest, most consistent answer to the questions its customers actually ask.
Illustrative scenario. Your rules are written into the acceptance test.
SCOPE
Start here, or bundle it into the system.
Every engagement is scoped from your audit — your call volume, your job values, your service area. You get a proposal built on your numbers, not a rate card.
AEO — Answer Engine Optimization installs on its own — alongside whatever else you run today. If the audit shows the leak is somewhere else, we say so. If it shows more than one, the services connect in phases, each accepted before the next.
QUESTIONS
Asked before the audit.
What is AEO for contractors?
Answer Engine Optimization: making your business the one ChatGPT, Perplexity, Gemini, and Google AI Overviews cite when someone asks who to hire for your trade in your area. It combines schema, entity clarity, question-format content, and tracked prompts.
How do you measure AEO?
With a fixed set of real, locally-qualified questions run against the major engines and tracked in Peec AI. You see which brands get named and how that changes over time.
Is AEO different from SEO?
Related but not the same. SEO earns a position on a results page. AEO earns a citation inside an answer. The foundations overlap; the content format and the tracking do not.
More in the FAQ.
Next step
Find out where your next booked job is leaking.
15 minutes, founder-led, genuinely useful even if we never work together.
Free. No proposal unless you ask for one.