Storm surge overload
Fifty calls in a morning. The office answers twelve. The rest hire whoever texts back first.
INDUSTRIES · ROOFING
Flux builds websites, AI call handling, SEO, AEO, and Google Business Profile systems for roofing contractors in Florida. The system is configured for the roofing job: surge intake during storm season, inspection booking, and estimate follow-up that survives the insurance cycle.
Illustrative: a storm-week missed call recovered by text and booked as an inspection.
LEAKS
The specific places an inquiry dies in this trade — and the service that seals each one.
Fifty calls in a morning. The office answers twelve. The rest hire whoever texts back first.
The inspection happened. The adjuster is slow. Nobody follows up for three weeks and the homeowner signs elsewhere.
You rank for “roofer” near the shop. You are nowhere for “metal roof installer Stuart” and never named by AI search.
Hero video, buried number, a form that asks for a paragraph. Homeowners on phones give up.
CONFIGURATION
Capture → Respond → Book, with the rules written in roofing vocabulary. Each stage installs alone; together they end at one booked event: booked inspection or estimate.
Inspection-first landing pages; click-to-call and a three-field storm form in the first viewport; GBP set for roofing services and real service areas.
Missed-call text-back within seconds; qualification asks roof type, damage, insurance claim yes/no; routing to the estimator calendar in order.
Inspection booked with source attached; estimate follow-up paced to the insurance cycle; review request after the final walk.
AI SEARCH
Homeowners now ask ChatGPT, Perplexity, Gemini, and Google AI Overviews. Entity clarity and answer-ready pages make you citable. We track a set of real, local questions in Peec AI so you can see whether the engines name you.
Illustrative answer card. Business name is a placeholder.
WORK
Named only with written approval. Otherwise the trade, the region, and what was installed.
Full Booked Work System: inspection-first site, storm-week missed-call text-back, GBP cleanup, and a tracked set of AI-search prompts measured against national directories.

Scroll-scrubbed 3D roof, estimate CTA, and storm language. Flux-owned roofing spec.
SCOPE
Every engagement is scoped from your audit — your call volume, your job values, your service area. You get a proposal built on your numbers, not a rate card.
Many roofing companies start with a single service — usually the response layer during the busy season — and connect the rest later. Others need the full path. Either way the proposal is built on your numbers and presented privately.
QUESTIONS
Flux Labs Agency LLC in Port St. Lucie builds websites, AI call handling, SEO, AEO, and GBP systems for roofing contractors — configured for storm-season intake and inspection booking.
Yes. AI call handling installs on its own, alongside whatever marketing vendor you already use. Many roofing companies start there because storm-week response is the biggest leak.
No. We install the capture, response, and visibility systems, test them against written scenarios, and track results in accounts you own. Volume depends on weather, market, and your follow-through.
REVENUE LEAK AUDIT
15 minutes, founder-led, genuinely useful even if we never work together.
Prefer to talk? (772) 837-6710