A homeowner on the Vero Beach barrier island needs a contractor. They do not call a friend. They pull out a phone. They look at three or four websites. Then they call one.
Your site has a few seconds to earn that call. This post lists what it needs to do that job. It is for roofers, HVAC shops, window installers, and general contractors in Indian River County.
It should work on a phone first
Most people will see your site on a phone. Some are on a roof deck. Some are in a driveway. Some are in a parked car outside a house.
Open your own site on your phone right now. Ask yourself three questions.
- Can I see a call button without scrolling?
- Does the page load fast on a weak signal?
- Can I read the words without zooming?
If the answer to any of these is no, fix that before anything else. It is the biggest leak on most contractor sites.
A call button that actually calls
Your phone number should be a link. One tap should start the call. Put it at the top of the page, and keep it in view as people scroll.
Also show a short form for people who do not want to talk. Keep it to a name, a phone number, and a line about the job. Every extra box costs you a lead.
Say what you do, in plain words
The first screen should answer one question: what do you do, and where? "Roof repair and replacement in Vero Beach, Sebastian, and Indian River Shores" is clear. "Excellence in home solutions" is not.
Give each main job its own page. Roof repair. Roof replacement. AC replacement. Impact windows. A person searching for one thing wants a page about that thing.
Name the towns you serve
Indian River County is bigger than Vero Beach. It runs north to Sebastian and west to Fellsmere, and each town gets its own search results. If you work on the island, in Gifford, or in Sebastian, say so on the site.
Do not make ten copies of one page with a new town name. Write something true for each main town. What kinds of homes are there? What storms hit? Where do your trucks go? Our Vero Beach page shows the idea.
Real photos of real work
Use photos of your own jobs. A before and after. Your crew. Your truck. Stock photos of smiling people in hard hats do not build trust. Homeowners in Vero are often picky, and they compare several quotes.
If a customer says yes, ask if you can show their job. Never use a name or an address without their okay.
Your license, your insurance, your face
Put your license number where people can see it. Florida has rules about license numbers in contractor ads, so ask the state board, the DBPR, what applies to you. Say that you are insured, if you are.
Add a short "about" section with the real owner and the real team. People hire people. A name and a face beat a logo.
Answers to the questions people ask first
Owners in Vero ask the same things again and again. How soon can you come out? Do you handle permits? Do you work with my HOA? Do you give written estimates? Can you work with my property manager while I am away?
Answer these on the page, in a few lines each. It helps the homeowner. It also helps tools like ChatGPT and Google's AI answers, because they quote clear answers. We call that AEO.
Seasonal owners and property managers
Many homes in Vero are second homes. The owner may live out of state. The person who calls may be a property manager. Make it easy for them. Say that you work with managers. Make the form work for someone who is not in town.
Reviews people can check
Link to your Google reviews. Show a few real ones. Do not make up a rating, and do not buy reviews. If you have only a few, that is fine. Real beats fake.
A way to catch the calls you miss
You will miss calls. You are on a ladder or in an attic. A good site is wired to a text-back, so a caller gets a short message even when you cannot pick up. It keeps the job from walking to the next shop.
Know where your leads come from
Your site should tell you which calls came from Google, which from the map, and which from a text. Without that, you are guessing when you spend money. Ask your web person to set it up and to show you the report.
You should own it
This one matters most. You should own your domain, your site, and your accounts. If you part ways with a web company, you should be able to take them with you. Ask before you sign. If the answer is a long explanation, be careful.
What does not matter as much
A fancy video on the home page. Slow animations. A long list of every service you have ever done. A giant slider with ten photos. These look nice and do not bring calls.
A short checklist
- Call button on the first phone screen.
- Fast load on a weak signal.
- A clear first line: what you do and where.
- A page for each main job.
- The towns you serve, named honestly.
- Your own photos.
- License, insurance, and a real face.
- Answers to the first questions people ask.
- Real reviews.
- A text-back for missed calls.
- Source tracking.
- You own it all.
None of this promises a ranking. A site cannot do that on its own. But a site that does these things gives you a fair shot at every call you earn. Learn more about our website work, or see how we think about contractors.
The three first steps are below. Pick the one that fits today.