Case study
HVAC after-hours recovery
Jonathan Augusto · 2026-08-17
Problem
An HVAC shop was losing after-hours no-cool calls to voicemail. Daytime site traffic existed; nights did not convert.
Approach
Rebuild the mobile emergency path, add missed-call text-back, and split emergency vs. quote on the homepage. Trade context: HVAC landing.
Stack
Custom website, GoHighLevel, missed-call automation. Delivery from Port St. Lucie.
Outcome
TODO(jonathan): confirm metric — do not invent recovered jobs, close rate, or ROI. Until confirmed, the public claim is only: after-hours conversations now have a log instead of a full voicemail box.